We recently wrapped our first commercial shoot. There was a time I will say that I did ever think that I would be able to say that! It's not the easiest thing in the world to do. It's also double-difficult to work not only for your dad but also with your husband. I have both of the most influential men in my life surrounding me every day. At times, convincing them to spend more money sounds more like the spoiled daughter than the Director of Marketing.
My job has changed over the years. Now, rather than running a dealership, I am branding Dad as a trusted Dallas Car Dealer and Dallas Car Dealership rather than just talking about how great he is. I'm hoping that folks outside of Dallas, near Arlington, will also support our Hyundai store. So, to achieve that goal, we had to take that leap of faith and get on Cable TV.Have you ever seen any of our television commercials? Or, have you ever interacted with my dad, Bob in any facet of business?
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