Car Dealer Influenced News: Sales and Blogs Portrayed as Viable News

Car Dealer Influenced News

Sales and Blogs Portrayed as Viable News

Have you ever read an article on a reputable news website? Ever noticed the links to the brands or companies that the stories are about? I am not sure about this but, it frequently looks like paid blogging to me. Paid advertisements are perfectly acceptable on websites. However, paid ads mixed into what appear to be editorials or news reports are not.

I recently watched a bonafide news story on msnMONEY which plugs an auto dealer sales website by a CNBC correspondent. Mixed in among the April 2012 Auto Sales data, is a plug for this 'website'. The website advertises itself as a compilation of market data for consumers to use as a tool to buy their new or used vehicle. It is portrayed as a special new service that exists to help consumers. But, the truth is that it is a dealership advertising source like all of the popular websites. It's fine to be an ad site but, not if it's veiled as something entirely different.

I had never heard of this company or website. When I went to their site, I saw multiple big box dealers as well as a list of their board of members on their Dealer Council. Many major brands and auto dealers are represented. Upon researching, I discovered that this is just another website for auto dealers to use to sell their cars. The market data that is supposedly for consumers does not reflect the comparables that are traditionally used in the car business. In fact, it really isn’t disclosed where they get their data.

Customers are encouraged to look cars up based upon if they are priced as a “Great Price” listing. The scary thing is that what is touted as a “Great Price” does not give any actual comparable listings so that clients can judge this on their own. On top of that, customers of this website are then encouraged just to call these big box dealers and not negotiate. This is the biggest scam I’ve ever seen.

What’s worse, is that a major news organization is either crediting this company with valuable and honest information or being paid to plug them.

For honest price comparables, call BOB STALLINGS AUTO GROUP. We will look up comparables on Cars.com, AutoTrader.com and even eBay and explain why our vehicles are priced the way they are. Sometimes being the cheapest BMW online is a strong indication of a problem. However, sometimes we steal a car. When we steal a car, we gladly pass our savings on to you.

For more information on our pricing, call Client Services at BobStallingsCars.com (972) 248-2277.facebook.com/bobstallingscars

Women Swoon for Ugly Guys in Luxury Cars?

I just finished another blog for our dealership website entitled Driving the Future of Car Buying.  I am always looking for interesting blog topics to help market our website and inventory online. While doing some research this week, I came across a Men's Health Article explaining to men how to feel better about themselves. I re-marketed the article for our dealership, the leading used luxury car dealer in Dallas.

Watches, Cars and Vacations...all part of the Good Life, Guaranteed

I had to give myself a pat on the back. Do you recall in my first blog of the Dallas Car Wife, I talked about how Car Wives are judged on their watches and cars? To refresh your memory, you can read my original posting here  on how to be a Dallas Car Wife in a Nutshell. 

Well, apparently Men's Health agrees with the watches and cars being equated to happiness, luxury and success. I suppose this isn't the most novel of ideas. However, I do get a chuckle out of the quoted study where women immediately find a man better looking if he's driving a nice car. 

"On the other hand, a luxury car can make you seem more handsome. It's true! When women in a British study were shown a photo of a man in a luxury car and then another shot of the same guy in an econobox, they thought he looked better in the luxury car. The real benefit, however, may lie in your own perceptions once you climb behind the wheel. Makers of premium autos fold in design and technology features—sound dampening, smooth acceleration—that conspire to influence how you see yourself, says Sven Beiker, Ph.D., executive director of the center for automotive research at Stanford University. "It makes you want to fulfill the image," he says. "You may actually feel pressure to live up to the status of your car."

Read more at Men's Health: http://www.menshealth.com/fiscally-fit-man/good-life-guaranteed#ixzz1qXSRwX19

Ladies, do you find this to be true? I would say mostly yes! Prior to becoming a Car Wife, I did fall victim to this type of thinking. I equated a luxury car to security, sexiness and fun. However, now that I spend my day around so many "car guys" who drive luxury cars, I know the latter equation is far from true. I'd like to have an honest discussion about this! Feel free to comment!

2005 Porsche 911 Carrera in stock, in Dallas. It's an automatic which makes it VERY PRACTICAL FOR all Dallas Wives...not just Car Wives!!

This is one of the cars that's on my bucket list for sure. The great thing about an automatic Porsche 911 is that you can have all the fun without all of the work. Everyone knows that's one of my mottos right? The best way to trick your husband into buying one of these would be to tell him HE should buy it for himself! You could always explain to him the aforementioned article on how you, as his wife, would find him incredibly sexy if he owned a car like this. Rates as low as 2.24% wac! Apply here. 

Patience and Purging...Spring Organizing for your Car

Spring's Buzzing...both at work and home. I'm sure for most of you, with youth sports and all of the other Spring activities your car can sometimes become disorganized. One way I've tried to help is by offering car detail coupons for BobStallingsCars.com VIP clients. It's easy to sign up...just become a facebook fan.

But, this week while I got a chance to do about 10 minutes of reading, I came across a good article in Experience Life magazine. This is a good reminder of how to keep our sanity through the Spring and Summer months. A good way is to feel good about the car you spend so much time in.

One of the authors in the magazine talked about how organizing is a constant thing. The second she organizes her purse she remembers that the silverware drawer needs to be vacumed.

It’s about this time that I realize I need to do some serious decluttering. So I get up a little early and clear off the top of my desk. (I feel unexpectedly better.) Over the weekend, I fold and put away a big pile of laundry. (My cortisol levels drop, and I find I can breathe a little more deeply.) I file my paperwork and put a vase of flowers on the dining-room table where the giant pile of mail used to be. (Ah, my life once again seems manageable.) I toss out crusty old toiletries and take a load of not-often-used stuff to Goodwill. (I drive home with a renewed sense of vigor and purpose.)

There is also a great little slideshow with before and afters of how to keep your car organized....

With a little bit of patience every day when you get home, keeping your car clean and simplified can be done! But, when you get tired just remember-our husbands may invision our car washing labor like this:

But really, we all know that too many chores for us really make us this tired, old, crabby, wife:

If you start feeling a little too much like the tired wife instead of the bikini wife-just hit up our facebook fan page and I'll send you some detailing coupons.

At BobStallingsCars.com we strive to simplify your life by offering luxurious amenities to our clients just like the big dealers do. Whether you've spent $15,000 or $50,000 on a vehicle with us-we offer luxury services like free loaner cars, discounted auto detailing, deeply discounted service, maintenance and body work and a executive level concierge staff that can facilitate it all. Ok, the executive concierge level staff is pretty much all me and Stefanie (our office manager). But everyone knows how sweet we are, right?



Navigating the Finance Road

Navigating the Finance Road

Being in the car business, I see many types of people and deal with multiple personalities (sometimes within just one client). The vast majority of my clientele is extremely happy with their experience at BobStallingsCars.com. This is easily proven on various websites where we are rated:

            Cars.com

Facebook

Dealer Rater

After dealing with a customer today whose entire family was rude, I started wondering if this teenager would ever get the chance to value what I do for a living.

Another perk about doing what I do: I don't go home gloating over how much money I made. I do go home in awe and gratitude because I was able to make someone's day better. In contrast to my rude customer today, last week I helped a woman buy a car with low income and bad credit. She had financed a car before, 3 actually. She unfortunately had co-signed on cars for 2 of her children who never paid on time. She was in her late 60s and no longer had a full-time job. She cared for her grandchildren every day while her daughter went to work. After pre-qualifying this lady, we realized that she could buy a 6 year old Lexus with less than 100k miles. When she came in to sign her paperwork she literally cried. She told us that she had never bought a used car that was in such beautiful condition before. She told us that because her income was low and her credit was bad, that other car dealers had just delivered her in cars that were dirty and broken. My husband Marcus and I have felt so much warmth in our hearts and gratitude for our opportunites, that we were able to make this woman happy.

          While selling cars, I am able to take a look at many client's credit ratings and reports. So many in the Texas area have been able to maintain employment and keep their debt low. While others have had multiple struggles with employment, late payments and even home foreclosures. This has required us to go out and find lenders that will lend to these lower credit clientele without raking them over the coals.The myriad of lenders that we have partnered with has brought us clientele from throughout the country. With low shipping costs and respectful pricing, customers prefer to do business with us in Texas rather than in New York, Atlanta and California where their dollar won't stretch. I signed up with two new lenders this week so that our clients in Louisiana could buy the cars that they want.

I am looking forward to helping more clients tomorrow...Will you be next?

Now I ain't saying she's a gold digger....

Digging for Gold

I just did a simple search of "car dealer wife" and came up with the article on Cal Worthington's divorce. It is sad! Cal is in his 90s and his wife is in her 40s. Apparently he has even reposessed her Bentley. 

Anna Worthington embodies the stereotypical car wife. She showed up once he had already achieved his success to take a permanent test drive of his bank account.

Although, there are many gold digging car wives, most are not. Most of us are good, honest and loving women who support our husband's desire to support their families the best they can.

I am the luckiest car wife that I know of. One reason that Marcus partnered with my Dad on this business was so that our careers and marriage could both be good for family and our faith. BobStallingsCars.com has made our marriage closer, stronger and ultimately my husband is home for dinner and Saturday youth sports. He isn't out looking for loose women to occupy his need for fun. He is actually able to take the time to cultivate and maintain a loving marriage. Kudos to the many Car Guys in our circle who are faithful to their wives. This group of ladies really deserves to be happy. In fact, I'd say their husbands have struck gold in their wives who have supported them emotionally, spiritually, mentally and more as they were on their way up!